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I was looking for a book that helped one identify strong management for the purpose of company analysis and valuation - this book did just that.
Truth is, he nails it. I have been reading this book and, at the same time, Customer Specific Marketing by Brian Woolf. Both a are great tools for anyone who is workign to crack the code. Focussing on maximizing and maintaining the value to the customer is - and should be - the holy grail for any business. This book has reignited my belief in this critical principle and has helped to get me focussed again on what we can do to continually improve the experience of our 17 million members.
I found this book very useful as I am working on a new start-up business and selecting and keeping personnel is key. In this book you find practical examples of how to do this and you see the enormous benefit it is to have loyal employees.This is a must for anyone starting and/or working at turning a business around.
This is full of great concepts that are easily put to practice with effective results.
Employee loyalty and shareholder loyalty both play a significant role in delivering benefits back to the corporation. Full of interesting case studies and supporting data this publication is a must read for anyone interested in the topic.
Although it was written quite some time ago now, having its' genesis back in the 1980's, it remains an outstanding work on this topic. Clearly, thinking has evolved over time and practical application of this approach has clarified and expanded our understanding of this topic, yet the book presents a strong argument for developing a deep appreciation of loyalty and it's impact on business performance.
This book above any other, rekindled my passion to fully understand the concept of 'loyalty'. Easy to read, with a good flow.
The book is well researched. Well written.
Much attention is today being focused on Customer Loyalty yet the proposition that this book puts forward is that Customer Loyalty is only one third of the argument. Few books have expounded the proposition as thoroughly and completely as this one.
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